With all of the potential for scams concerning diamonds,
buying diamonds online almost seems unthinkable!
However, you actually can purchase diamonds online,
without any problems – as long as you are careful.
First, think about your reasons for wanting to purchase
the diamond online, as opposed to making a purchase
from a local jewelry store. The most common reason is
price. Due to low overhead costs, online jewelers and
wholesalers are able to offer lower prices. However,
you must be careful – sometimes a price that is too
low is a sure indication of a scam.
One of the best things about purchasing online is the
unlimited selection. When shopping offline, you are l
imited to the selection in the stores in your general
area. Online, there are no limits. But again, you must
use a great deal of care and consideration before
handing your money over to someone that you cannot
see and have never met!
Before shopping, learn as much as you can about
diamonds – especially cut, color, clarity and carat
weights. When you are knowledgeable about diamonds,
it will be harder for a con artist to rip you off. Once you
know more about diamonds, you will be ready to start
shopping.
Take your time. Don’t purchase the first diamond that
you see that interests you. Instead, look for similar
diamonds for sale. Do some comparison shopping to
find the lowest prices. Once you have found the lowest
price, start doing your investigation. You know about
diamonds, you’ve found a diamond that you love, and
you’ve found the lowest price – but you are still quite
a ways away from actually purchasing that diamond!
Ask about the seller’s credentials, such as professional
jewelry associations that they belong to.View and print
the seller’s return, refund, and upgrade policies. Also
inquire about additional services, such as settings and
mountings, sizing, and free shipping. Do a search for
customer reviews on this particular company around
the Internet. Alsocheck with the BBB Online to see if
there have been any complaints.
Ask for a diamond grading report from an independent
laboratory such as GIA, HRD, EGL or AGS. You should
see this before making a purchase. Finally, use a reputable
escrow service for high dollar diamonds – preferably one
that will have the diamond appraised while it is in their
possession. The seller sends the diamond to the escrow
service, and you send the money to pay for the diamond
to the escrow service.The escrow service has the diamond
appraised, sends the diamond to you, and sends the money
to the seller. This is the surest way to protect yourself…
again, make sure that you use a reputable escrow service!